Articles of Interest

Chapter 9

“Location, Location, Location: Strategy in Europe”
Sara Jane Johnston, Harvard Business School Working Knowledge [Online], 3 June, 2002.

European companies often believe that their business landscape puts them at a competitive disadvantage. According to Christian Ketels, principle associate of Harvard Business School's Institute for Strategy and Competitiveness, this is not so as long as smart strategy is their priority.

“Have You Done Your SWOT Analysis Lately?”
by Scott Miller, [Online], 14 January, 2002.

This article, on Entrepreneur.com suggests that you and your employees should do personal SWOT analysis to help in setting goals and planning for the next year.

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