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Nelson Education > Higher Education > Management, First Canadian Edition >  Chapter LinksChapter 10

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Chapter 10

What Would You Do?
IBM

Organizational Innovation
American Blimp Company

Why Innovation Matters?
Intel
Focus Corporation

Personal Productivity Tip: Cultivate Your Most Demanding Customer or Boss
Disney

Managing Innovation
Starbucks
Sony
PRO MAC Manufacturing
Sony
Ford

Organizational Change
Avon
Nortel

Managing Change
Pfizer Canada
Pitney Bowes
TransCanada Pipelines
Viacom

What Really Happened?
IBM

What Would You Do II?
Lego
Fast Company
Marketing News
Wall Street Journal

 

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