Internet Exercises

Chapter 3

1. Corporate Social Responsibility. Go to the web site for Starbucks. Answer the following questions: 1) What areas does Starbucks target as important parts of its social responsibility? 2) Why do you think the company has chosen these areas? 3) How do these differ from other coffee restaurant chains?

2. Stakeholders. Go to the web site explaining Johnson & Johnson’s Credo . Read the company’s Credo, or statement of social responsibility. What are the four major groups of stakeholders stated in the Credo? Describe each group and how important they are to the company. What is the reasoning behind the order in which the stakeholders are listed?

3. Corporate Activism. Go to the “Our Values” page on The Body Shop’s web site. This page lists and describes a few of the issues and causes that The Body Shop tackles. Select one issue and describe the company’s principles regarding the issue. How does The Body Shop successfully merge its profit-making values with its social responsibility values?

4. Business Ethics. Go to the web site of the Center for Ethics and Business. Review one of the cases presented on this page and type in your answers or comments. Then review the analysis of the answers received so far. How do you compare with the majority?

5. Corporate Code of Ethics. Select a well-known corporation and find its code of ethics on-line. Describe the company’s code. How much of it relates specifically to the company’s business or industry? How much is related to basic human morality?

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